Since its launch in 2015, Pat McGrath Labs has taken the beauty world by storm. Founded by legendary makeup artist Pat McGrath, the brand has become synonymous with innovation, creativity, and luxury. In just a few short years, Pat McGrath Labs has become one of the most successful beauty brands in the world, with a valuation of $1 billion in 2019. And in 2023, the brand’s success continues to soar.
Pat McGrath Labs has captured beauty enthusiasts with a product line that includes highly-pigmented eyeshadows, richly-hued lipsticks, and skin-perfecting foundations. But what sets the brand apart from its competitors is its founder’s unique vision and approach to makeup. As McGrath explains, & makeup is a tool, a weapon, that can be used to empower and transform. I believe that beauty has no boundaries and that everyone should be able to express themselves through Makeup.” This philosophy is reflected in the brand’s bold, daring products and campaigns, often featuring diverse models and unconventional beauty looks.
As McGrath notes, & I’m constantly inspired by the people I work with and the places I go. I’m always looking for new ways to push the boundaries of what is possible with makeup.” And it is this spirit of innovation that has driven the brand’s success. In 2023, Pat McGrath Labs will generate $300 million in revenue, a testament to the brand’s enduring popularity and influence.
As McGrath puts it, “I’m incredibly proud of what we’ve achieved with Pat McGrath Labs. But I’m even more excited about what is to come. We’re always pushing ourselves to create something new and unexpected, and I think that’s what sets us apart.”
With its commitment to quality, creativity, and inclusivity, Pat McGrath Labs shows no signs of slowing down. And for beauty lovers everywhere, that’s something to celebrate.