It makes sense that Willow Smith joined the House of Mugler as the new face of the brand’s Alien Goddess fragrance.
MUGLER’s Alien Goddess ( https://bit.ly/2Y0ClaI ) is a sensual, amber floral fragrance for women. Launched in 2021 and created by Firmenich perfumers Nathalie Lorson and Marie Salamagne, the top notes are Coconut Water and Bergamot; the middle notes are Jasmine and Heliotrope, and the base notes are Bourbon Vanilla and Cashmeran.
Back to Ms. Willow. Alien Goddess, from the Alien collection, targets Generation-Z; a younger population yet to meet MUGLER as a brand.
Unless you live under a very remote rock, you know that Ms. Willow Smith is the daughter of Will Smith and Jada Pinkett Smith. The actress-singer is having a cultural moment and if you occasionally check out #TikTok you know that her song, “Meet Me At Your Spot” (performed with her band: WILLOW, THE ANXIETY) is used for hundreds of duets and racking up millions of views. ( https://bit.ly/3pU9Vuw ) .
The savvy Lorson, Salamagne, and MUGLER team “caught the vibe” so to speak —when choosing Ms. Willow to embody a new vision of femininity that is at once strong, powerful, inclusive, and “edgy”.
The campaign was directed by Emmanuel Adjei and photographed by Txema Yeste — https://bit.ly/3pRkSx5 — explains what makes Alien Goddess so “seductive” because it includes bergamot essence, jasmine grandiflorum SuperInfusion, Madagascar Bourbon vanilla, and a note of cashmere.
The Alien Goddess bottle retains the shape of the original Alien fragrance, (launched in 2005) but in a golden color. The fragrance is available as 30, 60, and 90 ml Eau de Parfum.
The first notes unveil a burst of Italian Bergamot essence, paired with an
overdose of unexpected coconut providing a soothing sense of serenity and calm.
But what sparkles at the core of Alien Goddess is a deeply sensual and feminine fusion of Jasmine Grandiflorum and Heliotrope. Keeping an eye on detail and crafted for Mugler, the Jasmine Grandiflorum is powerful, and the Heliotrope’s leaves a soft, creamy accent.
And this scent lasts with the lingering notes of Alien Goddess leaving a delicious trail scent of Madagascar Bourbon Vanilla, magnified by the woody intensity of Cashmeran.
Note, Alien Goddess uses sustainably grown vanilla pods that are diluted into a precious infusion to create an exquisite amplification of the original vanilla for an intense and long-lasting elixir.
“I am extremely proud to be the face of the new Mugler fragrance,” said Smith. “To me, Alien Goddess is a manifesto. It urges us to be wholly ourselves, to brandish what makes us unique with pride. Beyond that, this new dazzling creation gives us the strength to find the best within ourselves, whoever we are, in order to accomplish extraordinary things with a positive impact on the world and those around us. It’s a powerful message of kindness, hope, and joy.”
MUGLER’s Alien Goddess fragrance will be available at Muglerusa.com, Sephora, and ULTA.