LYS™ Beauty: Redefining Clean Beauty Standards and Diversity in Shades at Sephora

Tisha Thompson, a makeup artist turned beauty industry leader, holds the titles of Founder and CEO at LYS™ Beauty, drawing from an extensive 18-year career spanning clean beauty product development, brand management, marketing, finance, and operations. With a steadfast commitment to broadening market diversity, Tisha envisioned LYS™ as a haven for tailored makeup and skincare solutions, catering to diverse skin types, textures, and tones. Her brand specifically targets common skin issues like hyperpigmentation, dark spots, and sensitivity.

Tisha’s canvas is crafted with ingredients, her brush guided by the pursuit of confidence and the conviction that clean beauty, deep shade ranges, and high-performance products can harmoniously exist. Adhering to a skin-first approach and meticulous formulation standards, her focus zeroes in on people of color, recognizing gaps in the beauty market regarding clean products, performance, shade inclusivity, undertones, and representation in marketing.

Immersed in the laboratory, she transforms consumer needs into products offering immediate results and long-term skin benefits. Tisha champions clean beauty accessibility for all, refusing compromise in skincare. Fueled by an innate curiosity and an unwavering drive for change, she traverses the globe, mining beauty practices, emerging trends, and consumer needs to craft products that break barriers and enhance confidence.

LYS Beauty’s meticulously curated line showcases Sephora and Credo clean formulas, boasting universal shade ranges and high-performance outcomes tailored for the ever-evolving beauty enthusiast. Prioritizing affordability with products under $30, the brand staunchly opposes animal testing and meets stringent Sephora Clean standards. LYS™ products are 100% gluten-free, talc-free, fragrance-free, mineral oil-free, and SLS-free. Holding vegan approval, they infuse skincare elements promoting holistic skin health across all skin types, textures, and tones.