NJ Sportsbooks See Profits Explode 53% Despite Massive Drop in Super Bowl Betting

New Jersey sportsbooks saw a record-breaking financial performance for Super Bowl LX, as wagering revenue soared despite a year-over-year decline in the total amount bet.

According to preliminary data released Thursday by Acting Attorney General Jennifer Davenport and the New Jersey Division of Gaming Enforcement (DGE), total wagering on Sunday’s championship game reached approximately $126.5 million.

While this represents a decrease from the $141.6 million wagered in 2025, the state’s gambling operators saw a massive jump in their bottom line.

Surging Revenue and Record “Hold”

The standout statistic from this year’s report is the “hold” percentage, or the portion of total bets that sportsbooks retain after paying out winners. The DGE reported an actual hold of 31.6% for 2026, more than double the 14.9% hold recorded during last year’s Super Bowl.

This efficiency led to a significant revenue increase for the industry, from $38.7 million in 2026 to $25.2 million in 2025.

Winning bettors are projected to receive $87.8 million in payouts from this year’s game, down from the $116.4 million paid out in 2025.

The figures include data from New Jersey’s 11 retail sportsbooks as well as 14 sports wagering mobile applications.