As the holiday shopping season reaches its peak, Black business advocates across New Jersey are encouraging residents to support Black-owned companies, emphasizing that holiday spending can play a role in strengthening local economies and narrowing racial wealth gaps.
Supporting Black-owned businesses during the holidays can benefit beyond individual purchases. Research shows these businesses are more likely to hire locally and reinvest in their communities, particularly in urban areas.
Holiday shopping is an opportunity to be intentional. When residents shop Black, they are supporting families, jobs, and long-term economic stability in their neighborhoods.
Here are five Black-owned New Jersey businesses offering products consumers can support this holiday season:
Harriet’s Bookshop (Maplewood)
A community-focused independent bookstore, Harriet’s Bookshop specializes in books by Black authors, children’s literature, and curated gifts rooted in culture and social justice. The shop has become a regional destination for readers seeking meaningful holiday presents.
Pitty Paws Pet Care (Newark)
A Black-owned pet care business offering custom pet attire and accessories. Their unique products make thoughtful gifts for pet owners looking for quality, stylish options for their pets.
Nay’s Closet (Atlantic City)
A Black-owned boutique offering a curated selection of clothing and accessories for women, men, and children. Nay’s Closet provides stylish gift options for the whole family while supporting local Black entrepreneurship.
Dollhouse Xpress (Jersey City)
Dollhouse Xpress is a Black- and women-owned boutique in Jersey City offering women’s apparel, accessories, and jewelry designed for everyday wear and special occasions. The shop is known for its curated clothing collections and water-resistant and permanent jewelry pieces, making it a popular destination for holiday gift shopping
Urban GLŌ (Union)
Urban GLŌ is a Black-owned lifestyle and wellness brand offering handcrafted candles, home fragrances, and self-care products. Known for its sleek design and intentional messaging, Urban Glo’s candles and gift sets are popular holiday items that blend wellness, culture, and home décor.