Black and Latino investors are building wealth with intention and optimism, even as inflation and interest rates shape their financial decisions at higher rates than investors overall, new research from J.P. Morgan Wealth Management reveals.

Nearly 80% of Black investors surveyed said they believe they’ll reach their financial goals, while 68% of Hispanic and Latino investors expressed the same confidence. These are figures that financial experts say reflect a growing commitment to long-term planning in communities historically underrepresented in investing.

More than two-thirds of Black investors surveyed have created formal financial plans, a crucial factor that increases the likelihood of achieving one’s goals.

“It’s in line with what we’re really talking to our clients about, which is having [a] long-term plan. It’s an important part of working towards your financial goals,” said Alpa Patel Vitale, West Division Lead for Wealth Planning and Advice at J.P. Morgan Wealth Management.

But that planning happens against a backdrop of economic pressure. Rising prices affected financial decisions for 81% of Black investors and 84% of Hispanic and Latino investors this year, compared to 69% across all demographics. Interest rates posed similar challenges, shaping strategy for 78% of Black investors and 80% of Hispanic and Latino investors, versus 61% of the broader investor population.

“Inflation and interest rates really affected this population as far as what their financial goals were, as well as kind of how they were thinking about finances,” Vitale said.


The broader picture reflects similar anxieties. 75% of all survey respondents said they were concerned about inflation, though the same amount believed market volatility was normal. Having a “disciplined, goals-based plan” that’s built for all seasons” is important, Vitale added.

“When that plan is built for all seasons, it’s not just for the calm ones,” Vitale explained. “You can adjust your goals or your plan when your goals change, not when the news cycles do.”

The study also looked at women and wealth, particularly as the country faces a massive intergenerational shift in assets. The research included more than 1,000 Americans ages 25 and older with at least $25,000 in investments. An estimated $105 trillion will pass from older to younger generations by 2048, with women positioned to receive the majority.

Among women ages 61 and older, 63% have already received an inheritance. But younger women approaching that milestone aren’t banking on it. Nearly all women expecting future inheritances (93%) said they’re pursuing their financial goals independently rather than waiting for family wealth and are “proactively building wealth independently,” the survey said.
“They’re not waiting for this inheritance. It will be a nice-to-have, but it’s not a must-have,” Vitale noted.

Three-quarters of women surveyed said they feel on track to meet their financial objectives. Among those who have already inherited money, 45% invested it, 43% paid down debt, and 41% used it for travel.

In relationships, 75% of women now either make financial decisions together with their partners or take the lead themselves.

Across all groups surveyed, one theme emerged: Planning matters. The research underscored it as the single most important factor in reducing financial anxiety. Half of all investors pointed to having a plan as their primary tool for managing money-related stress, ranking above building emergency savings or earning more income.

The J.P. Morgan survey was conducted online in English and Spanish between July 30 and August 13, 2025.

Editor’s note: New Jersey Urban News operates with fiscal sponsorship support from J.P. Morgan.