The Brick City HBCU Kickoff Classic is a celebration of the culture and excellence of Historically Black Colleges and Universities (HBCUs). Prudential Financial has signed on as the title sponsor for the Brick City HBCU Kickoff Classic, which features Grambling State University and Hampton University.

The Classic is designed to increase awareness of HBCUs while also having a direct impact on the City of Newark through scholarship awards, partnerships, and local economic development.

Join us, on The Yard, an HBCU campus staple known as a place for students to exude school spirit, gather and build community. The Yard will offer a chance for fans to experience Black Greek culture, enjoy engaging in interactive photo moments, and enjoy a live DJ.    

Sponsorship of the Classic is just one part of Prudential’s multi-pronged strategy to improve the financial health of HBCU students and families, strengthen the capacity and resiliency of HBCU institutions, and position Prudential as an employer of choice for HBCU graduates. 

Tickets for the Classic are available through Ticketmaster.  Additional information on tickets and Brick City HBCU Kickoff Classic events can be found at

Saturday, September 2, 2023 @ 3:00 PM ET  


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