Rare Beauty lives up to the hype, and in the past, I’ve spent my hard-earned money on their blushes, and I can’t live without the Auburn eyebrow pencil. It took me a minute to realize that the brand belonged to Selena Gomez. 

Years ago, I met Ms. Gomez at a film event and thought she was one of the kindest spirits I had ever met. The daughter of a Mexican father and a mother of Italian ancestry. I remember thinking, “she’s been raised correctly,” so it was no surprise when, in 2020, Gomez announced the launch of the Rare Impact Fund. 

 From the beginning, one percent of all beauty product sales go to a fund designed to increase access to mental health resources and services, especially for underserved communities. In a smart move, they had funds added to the good fight by engaging in a strategic partnership to raise $100 million over the next ten years. 

If they reach that goal, it will make the Rare Impact Fund one of the most prominent mental-health organizations associated with a corporate entity. And to ensure maximum impact, Rare Beauty h formed the Rare Beauty Mental Health Council, which comprises expert advisors from leading universities, organizations, and companies focused on mental health. It’s interesting to see how blushes, highlighters, lip glosses, foundation, skin tints, and every single product from the Rare Beauty lineup can both achieve their goal as a beauty brand and still help the community with their mental health needs. 

Gomez , 29, splits her time as an entrepreneur with her duties as an actress, singer, producer, and community activist. She wins at everything she puts her hand to, and her beauty brand, Rare Beauty, is another example of that march toward becoming a legend. Gomez and her Rare Beauty team understand the complex needs of the Black, Indigenous, and people of color (BIPOC) community. 

Here are the best products worth your money.

—Rare Beauty Soft Pinch Liquid Blush is easily the best-pigmented blush you’ll ever use. It’s super spreadable, creaseless, and lasts all day long over any foundation.

—Rare Beauty Positive Light Liquid Luminizer Highlight can get you a dewy look or a classic highlight. Plus, the shade range features soft pinks to darker nudes and bright golds, suiting every skin tone.

—Rare Beauty Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen Rare Beauty offers 24 different shades and a hydrating tinted moisturizer that immediately blurs skin with glowy light to medium coverage that feels weightless on the face.

— Rare Beauty Stay Vulnerable Glossy Lip BalmStay Vulnerable Glossy Lip Balm offers five stunning shades that are nonsticky with a nourishing blend of sunflower seed oil, waterlily, and lotus seed to keep your lips smooth and hydrated.

—Rare Beauty Perfect Strokes Matte Liquid Liner is perfect for liquid liner novices and experts alike, with a tip smooth enough to create the perfect wing.

Rare Beauty Products

—Rare Beauty Liquid Touch Foundation Brush is a game changer infused with fibers that does a better job than any fingers can do to blur your base products.

You can find out more about the Rare Impact Fund on rarebeauty.com. — https://www.rarebeauty.com/pages/rare-impact.

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