Vaccine toolkits spark COVID vaccine conversations in communities of color
Widespread vaccination against COVID-19 is needed to ensure an end to the pandemic, including for those African American and other communities of color that have been hardest hit. However, a warranted mistrust or skepticism of the medical community – what some call the “Tuskegee effect” – may make many communities of color understandably wary of the new COVID-19 vaccines.
As trusted leaders in public health, The Center for Black Health & Equity and the American Lung Association have today announced the Better For It vaccine education toolkit, designed to equip community leaders to encourage informed conversations.
Made possible with support from Anthem Foundation, the philanthropic arm of Anthem, Inc., the partnership shares fact-based information in a culturally relevant guide for Black communities. This guide is designed to help trusted community leaders further conversations about COVID-19 vaccines and encourage people to decide for themselves after evaluating information.
The Better For It Toolkit addresses concerns many people in the Black community may have about the benefits and importance of immunizations. The toolkit is intended as supplemental research on the vaccines and to:
- Start a dialogue with friends, physicians, pastors and family members.
- Share accurate information on social media.
- Get to know the contributions of African American scientists and public health advocates who are helping to bring this pandemic to an end.