Photo by William Fortunato :

As part of its continued commitment to the care of expectant mothers, postpartum parents, and their babies, University Hospital (UH) announced today that the Hospital has been redesignated as a Baby-Friendly® Hospital by Baby Friendly USA (BFUSA). 

UH was the first hospital in Essex County to receive this designation, when it received the initial designation in 2016. 

The program encourages mothers to nourish newborns with breast milk and promotes a rooming-in policy where babies spend a majority of their first days in mom’s maternity hospital room. This provides for ease of access to the baby for breastfeeding and promotes skin-to-skin contact. 

“University Hospital is very proud to be re-designated as a Baby-Friendly® Hospital, reinforcing our continual efforts to focus on the comprehensive care needs of the moms in our community and their babies. This honor, in particular, focuses on our role as a leading provider of lactation support for new mothers,” said Mary K. E. Maples, Interim President and CEO of University Hospital. “Our mission challenges us to partner with our communities to deliver exceptional care to every patient, every time. Adhering to Baby-Friendly principles enables us to do exactly that.” 

“Our partners at University Hospital continue to play a key role in advancing Nurture NJ’s mission of making New Jersey the gold standard for maternal and infant health. In fact, one of the recommendations in the Nurture NJ strategic plan is to increase the number of Baby Friendly hospitals in our state to support new mothers and their babies. The Hospital’s re-designation as a Baby-Friendly® Hospital is yet another step towards making New Jersey the safest and most equitable state in the nation to deliver and raise a baby,” said New Jersey First Lady Tammy Murphy. 

Approximately 1,600 babies are born each year at University Hospital, an average of more than four births per day. In addition to the number of births, the Hospital hosts more than 24,000 prenatal patient visits per year and has a staff of 40 board-certified physicians (from Rutgers New Jersey Medical School) and labor and delivery registered nurses serving new mothers, babies, and their families. 

“The health and wellbeing of our new mothers and their babies is a top priority for University Hospital. We encourage each of our new moms to breastfeed, as it offers newborns the best option for regular nourishment. The Baby-Friendly® designation reflects our commitment to providing a safe space for support and education around breastfeeding,” said Maria Brennan, DNP, RN, CPHQ, Chief Nursing Officer at UH. 

University Hospital proudly ranks among the lowest Cesarean-section rates of all hospitals in New Jersey, has the most successful rates of Vaginal Birth after Cesarean (VBAC), and claims one of lowest episiotomy rates in the state. In addition to serving mothers with standard pregnancies, University Hospital’s Regional Perinatal Center handles some of the state’s most complicated pregnancies and medically fragile newborns. The Center offers ancillary services such as counseling for women with chronic health conditions, evaluation and prevention for moms at high risk for preterm births, and care for pregnant women with significant medical problems like hypertension, heart disease, immunodeficiency conditions, opioid addiction, and diabetes. 

“The first days of a baby’s life are a crucial time for parental bonding with the newborn. Providing the best possible encouragement and support for breastfeeding is very important,” said Lynda Arnold, MHA, RN, Director of Family Health Services at UH. “As we continue to build upon the success of our maternity care program, it is designations like this that reinforce the commitment of our passionate staff in providing our patients with quality care at all stages of life.”

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