Barefoot Wine brings Jordin Sparks, Ashley Everett and Melissa Butler together for We Stan for Her, a dynamic four-part web series centered around the unique beauty experience of Black women in America. In the series each woman shares their personal journeys, challenges and wins that will make viewers laugh, relate and, most importantly, learn.
The #WeStanForHer campaign aims to demonstrate Barefoot’s continued commitment to Black women and builds upon last year’s Project Purple Light, which celebrated Black women as art by crowdsourcing user-submitted content that was featured in a live and digital art gallery.
The series openly examines the culturally unique experience of this community, and these discussions create a forum for Black women to share personal perspectives and challenge the perceptions of beauty, while showcasing a community that is often critiqued and overlooked.
“As we continue our work highlighting the brilliance, grace and beauty of Black women, Jordin Sparks, Ashley Everett and Melissa Butler each lend their respective voice and incredible stories to the We Stan for Her series,” says Shannon Armah, Associate Brand Manager for Barefoot. “We hope the discussions shared throughout the series create moments for all Black women to feel seen and celebrated, while also sparking important dialogue amongst viewers.”
“Bringing these important conversations to life alongside Ashley and Melissa has really been a thought-provoking and rewarding experience,” says Sparks. “While filming the We Stan For Her series, I reflected on my journey as a Black woman in entertainment, and I hope the series encourages Black women everywhere to celebrate themselves and reflect on their unique experiences and stories.”
To watch all four We Stan for Her episodes and for more information, visit

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