In a first of its kind initiative, Mayor Ras J. Baraka and co-partners announced the launch of the “NWK FAM Fund” (Newark 40 Acres and a Mule Fund), with Reverend Al Sharpton standing in support of the Fund and the economic justice it will provide. The press conference took place in the Municipal Council Chambers in City Hall.
The new investment vehicle aims to combat and reduce social and economic inequalities resulting from systemic racism, as well as put capital directly in the hands of Newark Black and Latinx business owners who need it the most and who suffer from the greatest barriers. Backed by prominent Black and Latinx investors, as well as leading corporate and philanthropic institutions, the fund seeks to raise $100 million in investible capital. The program, the first of its kind, has so far been promised $2 million.
“Black Lives Matter is not rhetoric, it’s a statement of action,” Mayor Baraka said. “It’s more than just eliminating racist behavior and inequality in our justice system; it’s about creating equality and opportunity for our black and brown communities. There are vast wealth disparities in our nation, state, and city between white-owned businesses and Black and Latinx-owned businesses, clearly worsened by the pandemic. We need to empower our entrepreneurs of color so that they can compete at increasingly higher levels. The Newark 40 Acres and a Mule Fund will bring pride and prosperity to our city as a whole and to our Black and Latinx business community in particular.”
According to the New Jersey Institute for Social Justice, the median net worth of New Jersey’s white families is $309,000, while the median for New Jersey’s Latinx and Black families is just $7,020 and $5,900, respectively—one of the worse racial wealth gaps in the nation. The objective of the fund is to close these gaps by providing Black and Latinx business owners with a more level playing field with their competitors.
The NWK FAM Fund, co-managed by Invest Newark (the City’s economic development corporation) and New Jersey Community Capital, seeks to raise $100 million, with $10 million in hand by the end of 2020. AT&T, Shaquille O’Neal, Panasonic, Carlos Medina, Nelson Mullins Law Firm, and New Jersey Community Capital, PSEG, and Popular Bank are the first of the investors and corporate partners.
The fund also has an advisory board that consists of prominent financial, corporate, and philanthropic leaders who share Mayor Baraka’s mission of curing systemic racism with a systemic response. The initial board members are Alejandra Ceja, Executive Director, Panasonic Foundation; Manuel Chinea, Chief Operating Officer, Popular Bank; Sabrina Conyers, Partner, Nelson Mullins Riley & Scarborough, LLP; Michellene Davis, Executive Vice President, RWJBarnabas; John Harmon, President/CEO, African American Chamber of Commerce; Carlos A. Medina, President/CEO, Statewide Hispanic Chamber of Commerce of New Jersey; Dr. Randall Pinkett, Chairman, BCT Partners; Malcolm Robinson, Chairman, Montclair Capital Group; Paul Sangillo, Esq., VP-Legal, Innovative Cosmetic Concepts.
“We believe that we have created a national model where financial institutions, corporation donors, and local economic development corporations partner to create a holistic investment platform that provides Black and Latinx businesses with access to the business contracts, patient capital, and technical assistance necessary to grow despite the current pandemic and social unrest,” said Bernel Hall, CEO of Invest Newark.
The initiative will drive economic wealth among Black and Latinx populations in Newark by leveraging invested capital, public subsidies, and public assets to enhance the value of Black and Latinx-focused small businesses and real estate development.
“Despite over a century of broken promises, Black owned businesses and entrepreneurs have thrived and been the economic engines of their communities. It is a privilege for New Jersey Community Capital to help Mayor Baraka and his team provide capital to Newarkers looking to carry on this rich tradition,” said Wayne T. Meyer, President of New Jersey Community Capital. “We are honored to be thought of as a trusted partner in the Newark FAM Fund and look forward to doing all we can to grow and sustain Newark’s Black and Latinx business community.”

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